bumblebayytuna

Creativity that fits "Like a glove!"

Barbies Unite Through Media

In an article on Mashable, it talks about the differences between paid, earned and owned media and how they have now become so intertwined.  A company can make as many commercials promoting their products, but they also need social media to help get more people talking about their brand and products.  The commercial would be the paid means of getting people’s attention, while the earned means would be through Facebook, Twitter and such.  An example of owned media would be getting attention through a company’s main website.

A good example of all three of these put together is the campaign to get Barbie and Ken back together.  In 2011, right around Valentine’s Day  and with the new Sweet Talkin Ken doll about to hit store shelves, Mattel decided to begin Barbie and Ken’s reunion.  They used media such as Facebook, Twitter, Foursquare, Youtube, and Match.com, along with using cupcakes, candy, and billboards to grab people’s attention.  The owned media used was the website created for the event called BarbieandKen.com.  Although they are all seperated into different sections, many of them can be put in more than one section. The ending result was obviously Ken and Barbie getting back together.

Links:

http://mashable.com/2011/06/23/paid-earned-owned-media/

http://mashable.com/2011/05/05/barbie-ken-social-media/

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Someone is Always Watching

Social media has beome one of the biggest ways of communicating for millions of individuala throughout the world.  It is not only a way to communicate with friends and family, or for companies to reach their many target audiences worldwide, but is now used in the classroom.  The question is, is the social media being used appropriately.  Take for example the story of Ashley Payne, the teacher from Georgia that had to resign because a photo was found by a parent of her holding 2 glasses of alcohol.  Although she had a private page, the parent somehow still found her picture.  On this website called Santa Rosa Mom, there is an article that talks about the case and brought up an interesting website called Spokeo.com.  This is a website where even if you do not have an account with them, you are able to find out a persons area of living, age, religion, and even pictures from social media sites!  Now I am sure if you actually paid to join, you could get more detailed information and this is scary. 

This is why if you work for any company or school, etc, you need to carefully choose what and what not to put on your Facebook or any type of personal social media you might have.  It could not only end up hurting you in the end, but hurting whoever you work for.  If you haven’t yet, now might be a good time to look over your personal accounts.

Link:  http://www.spokeo.com/

 

~Mariska

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Branding With Humor

It was only a little over a week ago that a new company, DollarShaveClub.com, posted a video presenting what they sold to audiences world-wide.  Today, this video has had over 3 million views.  Why so many views in so little time?  It is because of the humorous approach they chose to go with.

Video:

http://www.youtube.com/watch?v=ZUG9qYTJMsI

The reason I chose this story is because of how they chose to represent themselves, or in other words, brand themselves.  They have chosen a very relaxed tone, more of a tone you would use to talk to a friend, but the cussing could be an issue.  The  man in the video, Michael Ducin, who is a co-founder of the company, chose to use the word f**king and as I looked on their website, under their “About us” link, I noticed they used the word pissed.  This could offend many people, but it all depends on who you are choosing to target.

“About us” link:

http://www.dollarshaveclub.com/about-us

What are your thoughts on how they chose to brand themselves?

~Mariska~

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Lets Get Slizzard!

 

 

When it comes to someone’s personal life and professional career, it is very important to keep the two apart.  On the 15 of February of 2011, when a Red Cross employee, Gloria Huang, felt the need to have a nice cold beer, she did not realize it would become the topic of everyone’s conversation.

When Huang decided to tweet, “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd,” she forgot to do it through her personal account.  Instead of family and friends seeing that she wanted a cold one, all 270,000 followers of Red Cross were the lucky ones.

While this situation could have turned into a major public relations crisis because of people thinking that all Red Cross workers did was get drunk, it did turn out to have a positive turnout.  When Red Cross saw the tweet, they tweeted  “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

When followers saw this, they began to tweet with the same hashtag #gettngslizzard, which eventually reached a Dogfish employee.  This eventually led to them partnering up to do a beer for blood offers.

Example:

Although this mishap turned out to be positive for both Dogfish and Red Cross, all employees need to be aware of where they post certain comments and what the comments are because they can lead to a major disaster for the company and quite possibly for your career.

Here’s more on the incident:

http://money.cnn.com/2011/02/17/smallbusiness/dogfish_redcross/index.htm

Mariska

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DJ ObamaObamaObama

In the past there have been many presidents that have used songs during their campaigns to give it more enery and attract different groups of people.  Some of these presidents include Ronald Reagan, who played Bruce Springsteen’s “Born in the U.S.A.” and Mitt Romney’s use of K’Naan’s “Wavin’ Flag.”  In both instances the musical artists told the presidents to stop using their music, but will this happen in the case of President Obama?

On the 9th of this month, Obama came out with word of a mixtape representing his new campaign on Twitter.

Twitter link:

https://twitter.com/#!/BarackObama/status/167629393764687872

Obama has been one of the first presidents to take advantage of the use of social media.  He has a Twitter, Facebook and who knows what else.  Through the use of these social networks he has gained many followers and built a more personal connection with his people.  And now with this mixtape, people are given even more of a connected feel.

The mixtape he made is compiled of 29 songs from all kinds of music genres including, but not limited to country and classic soul music.  This variety of music is meant to gain the attention of America as a whole and make us feel united.

The tracklist includes the following:

  1. No Doubt – “Different People”
  2. Earth, Wind & Fire – “Got to Get You in My Life”
  3. Booker T & The MG’s – “Green Onions”
  4. Wilco – “I Got You”
  5. The Impressions – “Keep on Pushing”
  6. Nicole Willis & the Soul Investigators – “Keep Reachin’ Up”
  7. Jennifer Hudson – “Love You I Do”
  8. AgesAndAges – “No Nostalgia”
  9. Ledisi – “Raise Up”
  10. Sugarland – “Stand Up”
  11. Darius Rucker – “This”
  12. Arcade Fire – “We Used To Wait”
  13. Florence and the Machine – “You’ve Got the Love”
  14. James Taylor – “Your Smiling Face”
  15. REO Speedwagon – “Roll With the Changes”
  16. Sugarland – “Everyday America”
  17. Darius Rucker – “Learn to Live”
  18. Al Green – “Let’s Stay Together”
  19. Electric Light Orchestra – “Mr. Blue Sky”
  20. Montgomery Gentry – “My Town”
  21. Ricky Martin (ft. Joss Stone) – “The Best Thing About Me is You”
  22. Ray Lamontagne – “You Are the Best Thing”
  23. Raphael Saadiq – “Keep Marchin'”
  24. Noah and the Whale – “Tonight’s The Kind of Night”
  25. Bruce Springsteen – “We Take Care of our Own”
  26. Zac Brown Band – “Keep Me In Mind”
  27. Aretha Franklin – “The Weight”
  28. U2 – Even Better “Than The Real Thing”
  29. Dierks Bentley – “Home”

Obama has been one of the greatest at using social media to connect with his fellow Americans and has forever changed how campaigning and elections will be done in the future.

 

 

 

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