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Social media policies do not need to be boring !

on 04/03/2012

In the article Gap’s social media policy a guide for other companies, written by Gil Rudawsky, you can read a really good example of social media policy. Here is an extract of GAP’s social media policy:

‘Keep in mind…

>There’s really no such thing as “delete” on the Internet, so please—think before you post.
>Some subjects can invite a flame war. Be careful discussing things where emotions run high (e.g. politics and religion) and show respect for others’ opinions.
>It’s a small world and we’re a global company. Remember that what you say can be seen by customers and employees all over the world and something you say in one country might be inaccurate or offensive in another.
>Respect other people’s stuff. Just because something’s online doesn’t mean it’s OK to copy it.

How to be the best …

>Play nice. Be respectful and considerate, no trolling, troll baiting, or flaming anybody, even our competitors.
>Be yourself. Be the first to out that you are a Gap Inc. employee – and make it clear that you are not a company spokesperson.
>If you #!%#@# up? Correct it immediately and be clear about what you’ve done to fix it. Contact the social media team if it’s a real doozy.
>Add value. Make sure your posts really add to the conversation. If it promotes Gap Inc.’s goals and values, supports our customers, improves or helps us sell products, or helps us do our jobs better, then you are adding value.

Don’t even think about it…

>Talking about financial information, sales trends, strategies, forecasts, legal issues, future promotional activities.
>Giving out personal information about customers or employees.
>Posting confidential or non-public information.
>Responding to an offensive or negative post by a customer. There’s no winner in that game.’

If you do not want to end up like this…

Unfortunately, we all know people are more and more lazy; particularly when they need to read a ‘boring policy’. In my opinion, the way GAP wrote its social media policy is both simple and really clear in its content, creating a trust relationship between managers and employees. 

If you are interested by this subject, you can visit the following website:

http://www.prdaily.com/Main/Articles/Gaps_social_media_policy_a_guide_for_other_compani_11088.aspx

Or also the author:

http://crisis.groundfloormedia.com/

Elizabeth Stanton.

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