Creativity that fits "Like a glove!"

Social Media Branding 101

on 03/13/2012

In December 2001 Ask Your Target Market (AYTM) Market Research surveyed approximately 2,000 random internet users. The goal? To identify the best way to reach users, where to find users online, who users are and, if potential customers enjoy brand interaction through social media. The following infographic from AYTM shares the results of their study.


What I found most interesting in this study was the evaluation of “who” the most likely active users are. Joe, Mary and Fred are personified ideals of who does what on which sort of social media. Although they are somewhat stereotypical, they are somewhat true. I identified more with Mary, the share reactor. Although I am active on social media, when it comes to content I find there is sometimes more to share than to create. So much is out there!

Where do you fall in social media branding use?


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