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Make sure your content gets into your fan’s news feeds

on 03/12/2012

In the article “Getting your brand’s content in the news feed on Facebook”, Tracy Sestili is giving us six tips on assuring your content gets into your fan’s news feeds.

>> Post quality content: 

Try and post no more than four times per day if you want your audience to stay focus. And give quality content if you do not want your readers to delete your posts.

>> Be timely: 

In other words, it means that you have to look at past posts and see which posts garnered the most engagement. Like this, you will be able to figure out when is the best time to post your stats updates.

>> Post on a trending topic: 

Back in August Facebook rolled out what they call Aggregated Topic Clusters. What this does is group posts together by a particular topic.

To give you an example, you can see the result if you post about iTunes:

 

>> Tag others: 

Tagging other fans or brand pages in your post will allow your post to be seen on their wall. If others see it, there’s a good chance that they will share, comment or like it.

>> Be shameless and social: 

Encourage others to share your content or ask them a question to engage them more. The more likes and more shares, the higher and longer your post will appear in a person’s news feed.

>> Manual posting:

It’s been rumored that Facebook gives preferential treatment to posts that are done manually rather than those done via a social media management tool like HootSuite or Buffer.

Try posting one or two manual posts per week and then measuring them against the other posts and see where they land.

If you want more informations about this post, take a look at the following link:

http://socialstrand.com/2012/02/17/getting-your-brands-content-in-the-news-feed-on-facebook/

Elizabeth K. Stanton.

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