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Social Media: Friend of Foe?

on 02/25/2012

A majority of people do not realize they are spreading themselves too thin across the internet.  It’s difficult to monitor what we say and and what is said about us. It is also diffuclt to promote consistent self- images on all the social media platforms available. Although social media is considered fun and a luxury to have, it should be handled with personal caution.

Freshman year in college on Facebook, I mentioned my opinion of all professors general inability to operate blackboard. Then I realized I had just “friended” a professor a few weeks prior.  Before I knew it, she had made a light-hearted comment on that status. Luckily for me and my reputation as a student, she didn’t think it was a big deal. We cannot let out emotions get the best of us on social media, doing so can be detrimental to our future as a student and employee.

Dan Schawbel wrote an article I found on Mashable that went into further detail.  His article is titled, “Five Ways to Avoid Sabotaging Your Personal Brand Online”.  His five main tips were:

  1. Don’t Ignore Brand Mentions
  2. Don’t Spread Yourself Too Thin
  3. Know Your Audience
  4. Limit Self- Promotion
  5. Be Consistent

In summary, Schawbel states in his article that you must build and maintain your own personal brand.  You must be consistent and take into account what you’re saying about yourself and your associations, and vice versa.

In our text, Brian Solis mentions that you should always have “Brand Beacons” out on patrol.  I thought this was a great way to describe self-promotion within social media.

Be on the look-out for what is on the web about YOU.  More than ever, our digital personal lives are determining our professional lives.

-Eric Hughey


For more articles by Schawbel click here.

Picture from Schawbel article

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