Creativity that fits "Like a glove!"

To pin or not to pin

on 02/21/2012

With Pinterest‘s recent spark of popularity, it raises the question whether or not companies should jump on the band wagon.

The social network, which features a highly visual, virtual pinboard interface, had 11.7 million unique monthly visitors in January 2011, according to comScore.

90% of Pinterest users are women, so companies who are targeting that audience simply cannot ignore this new medium to get their message out. Companies should capitalize on an opportunity to expand their audience base and engage in an effective way.

However, with social media managers for these companies, is it a necessary tool to help get your message out? They are already balancing multiple accounts, and will just add more to their plate.

What do you think about companies engaging with audiences on Pinterest?


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