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Zoosk does relationship counseling of its own

on 02/16/2012

Zoosk is an online dating site that can be compared to many other social media such as Facebook, Twitter, and LinkedIn.  The key difference being that Zoosk users are looking for a significant other to build a relationship with. 

According to an article on Mashable by Sam Laird, Zoosk is trying to maintain longer relationships with its users.  Most users make a profile, find a significant other and stop using the site.  Other users simply get frustrated when they can’t find that special someone and stop using the site as well.  Zoosk wants to keep users around for longer, even after relationships have blossomed.  

Zoosk wants to incorporate ideas and activities that most social media, especially dating sites have not established.  They want to promote birthdays, anniversaries, special dates, gift ideas, dating ideas, etc.  As Zoosk expands so will their activity with other social media.  Facebook and Zoosk will be hosting the same profile pictures of significant others if the feature is enabled by users.  

Co-founder of Zoosk, Alex Merh summarizes it by comparing Monster and LinkedIn.  He states, “Monster just focuses on the job-seeking phase of your professional life, whereas LinkedIn covers your entire professional career. We want to provide a service like that for your entire romantic life”.

 I think this is a great idea and marketing strategy by Zoosk.  It has over $90 million in revenue in 2011.  I think these new features will draw even more web traffic and get users to stay on the site as least twice as long.   However, I don’t know if the idea will succeed.  Once users find a significant other for an extended period of time, I don’t think couples will be looking back to Zoosk for advice.  

What do you all think?  Will this work? 

Click here for more information on Zoosk from Forbes. 

For more articles by Sam Laird, click here.

-Eric Hughey

 www.hugheymedia.com

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