I’m sure we have all seen the new Tempur-Pedic commercials that feature diverse couples sharing their story about their beds. They are now encouraging viewers to get on Facebook to tell their friends about their beds, and urge other non-owners to ask their friends about their Tempur-Pedic.
In an online review of the campaign by Mandy Kilinskis, she states that “it adds another layer of trust to the brand and makes the consumer more comfortable about their potential purchasing decision.”
On the Tempur-Pedic’s website, they feature Facebook comments made by consumers, non-paid, with active links to go to the website.
This is the perfect example of crowd sourced content. They are trying to shift the marketing from company to consumers via social media websites.
What the campaign is lacking, however, is a Twitter presence.