Creativity that fits "Like a glove!"

Roots and Growth of Crowdsourcing

on 02/07/2012

Crowdsourcing can be simply described as a way to involve consumers in the creative process. The video below, featuring Jeff Howe from Wired Magazine, gives a well rounded explanation of crowdsourcing.

What I found more interesting though, was its development. Crowdsourcing seems to have evolved into a very technical field. There seems to  be an almost endless supply of websites that offer these services. Spigit, Chaordix, and Blur, to name only a few, are all in the crowdsourcing field. You can find thousands of different creative ideas and points of view. So many that you are practically guaranteed to find one that will best represent your company or brand.

In addition to the creation of these advanced sites, there has also been some development in the materials and purpose of crowdsourcing. It is called crowdfunding.

Crowdfunding is basically the financial form of crowdsourcing. It is a way for funds to be raised through either philanthropy, lending or investments. These contributions are usually from stakeholders, as they have a vested interest in the outcomes. To learn more about crowdfunding click here.


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