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Lets Get Slizzard!

 

 

When it comes to someone’s personal life and professional career, it is very important to keep the two apart.  On the 15 of February of 2011, when a Red Cross employee, Gloria Huang, felt the need to have a nice cold beer, she did not realize it would become the topic of everyone’s conversation.

When Huang decided to tweet, “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer…when we drink we do it right #gettngslizzerd,” she forgot to do it through her personal account.  Instead of family and friends seeing that she wanted a cold one, all 270,000 followers of Red Cross were the lucky ones.

While this situation could have turned into a major public relations crisis because of people thinking that all Red Cross workers did was get drunk, it did turn out to have a positive turnout.  When Red Cross saw the tweet, they tweeted  “We’ve deleted the rogue tweet but rest assured the Red Cross is sober and we’ve confiscated the keys.”

When followers saw this, they began to tweet with the same hashtag #gettngslizzard, which eventually reached a Dogfish employee.  This eventually led to them partnering up to do a beer for blood offers.

Example:

Although this mishap turned out to be positive for both Dogfish and Red Cross, all employees need to be aware of where they post certain comments and what the comments are because they can lead to a major disaster for the company and quite possibly for your career.

Here’s more on the incident:

http://money.cnn.com/2011/02/17/smallbusiness/dogfish_redcross/index.htm

Mariska

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Together or Separate?

The biggest question concerning social media usage is whether or not to have a unified page for personal and business use, or two separate pages. An article by Melanie Pinola discusses the pros and cons of having a unified social media page or a separate one.

Use One Profile for All Social Media Networks
         Pros:

  • Simplicity; easiest method to use
  • Build a well-rounded online identity
  • Update all of your contacts at once

        Cons:

  • Might cause you to be more reserved than you normally would be if you had a separate personal account– your professional contacts probably don’t care about your Facebook virtual farms and your friends may not care about the details of the conference you’re attending

Use Separate Personal and Professional Profiles
         Pros:

  • Helps maintain work-life boundaries
  • Less fear of your colleagues or boss seeing personal details you may not want to share, so you may be more candid
  • Messages from contacts will be more relevant to the account type (i.e., you’ll see mostly work-related posts in the professional acocunt)

        Cons:

  • Can be tricky to maintain — you need to be sure you are logged in to the right account before posting
  • Harder to see or share updates across all your contacts. Solution: Some programs, likeTweetDeck solve this problem by allowing you to post from multiple accounts on multiple networks (Facebook, Twitter, LinkedIn).

Use Separate Social Networking Services for Different Purposes
        Pros:

  • Same benefits as maintaining separate personal and professional accounts on each network, but a bit less confusing. When you’re in Facebook, you write about your life. When in LinkedIn, you can be all business.

        Cons:

  • Harder to share or see updates across all your contacts. Again, though, you can use applications to merge multiple accounts.

 

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The crossover between personal and business use of social media, by Tammara J. Erickson

Here are some really interesting thoughts about how we use social media in business and in our private life. It is an extract of the Harvard Business Review and it is written by Tammara J. Erickson, who was named one of the top 50 global business thinkers for 2011!

She underlined the fact that when we use Facebook, Twitter, Linked In, and most other personal social software applications, we share these experiences:

  • We’re usually invited to participate by people we know and trust.
  • There are specific things we want to do with the other people involved, such as share photos, stay up-to-date on a club’s activities, or develop a personal reputation.
  • We get something back from participation: advice, practical information we need, a network to tap when times are rough, or the emotional pleasure of seeing others photos or hearing their news.
  • We have control over who sees our information.
  • The applications are intuitive — there’s no training required.
  • The applications are well-tuned to support the specific tasks we want to perform and their features are regularly rated and refined.

In contrast, the social software used in many organizations today has a distinctly different cultural context and level of performance:

  • Often we’re instructed to use it by someone in authority, rather than invited by friends.
  • Little of what we actually get paid to do (or believe we get paid to do) requires information or input from the vast majority of other people on the network.
  • Participation feels like dropping pearls into a black hole — there’s often no sense of getting something in return for sharing an idea or suggestion.
  • We have no control over who sees our information and little idea what “they” are doing with it.
  • The site is unattractive and requires a manual to get started.
  • The software is generic and requires a work-around to do the specific things we would really like to do.

Here is the crossover between personal and business in social media, both of them have the same characteristics:

  1. Strategy — a clear, specific purpose,
  2. Technology — designed around user behavior,
  3. Organization — supported by new structures and practices as necessary, and
  4. Personal Engagement — catalyzed individual discretionary effort.

In my point of view, when we are using social media in our private life, we should consider us as a brand. We are already doing that, by showing the best profile of ourselves, so we should also do the same in for all our profile.

If you are intersted by the article, you can find it on the following website:

http://blogs.hbr.org/erickson/2012/02/why_we_use_social_media_in_our.html

Elizabeth K. Stanton

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Where is the line?

The discussion of personal vs. professional use of social media begs for an answer to this question.

I think the line between personal vs. professional use of social media is the same as person-to-person vs. business-to-person. In the past few years we have been taught to “brand” ourselves (not the cattle kind of brand…duh). Especially when it comes to our use of social media. To learn more about personal branding check out “How students can use professional social networks to enhance their job hunting,”  This is person-to-person use, although we are trying to convey ourselves as a brand, it is a more intimate type of atmosphere.

Now, think of celebrities and/or athletes that you follow on Twitter or like their Fan page on Facebook. What they post we consider to be more personal than say, an announcement or post by the St. Louis Cardinals or Kansas City Royals (I refuse to discriminate either party) as their own entity.

The difference is that they are seen as a business. These posts are viewed as “professional” because they encompass the business as a whole. It is not just one person’s reputation or brand at stake. It is an entire company’s. The players own accounts revert back to the person-to-person use, but anything that is posted by the whole is viewed more so from a business standpoint.

Where do you draw the line?

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Social Media: Friend of Foe?

A majority of people do not realize they are spreading themselves too thin across the internet.  It’s difficult to monitor what we say and and what is said about us. It is also diffuclt to promote consistent self- images on all the social media platforms available. Although social media is considered fun and a luxury to have, it should be handled with personal caution.

Freshman year in college on Facebook, I mentioned my opinion of all professors general inability to operate blackboard. Then I realized I had just “friended” a professor a few weeks prior.  Before I knew it, she had made a light-hearted comment on that status. Luckily for me and my reputation as a student, she didn’t think it was a big deal. We cannot let out emotions get the best of us on social media, doing so can be detrimental to our future as a student and employee.

Dan Schawbel wrote an article I found on Mashable that went into further detail.  His article is titled, “Five Ways to Avoid Sabotaging Your Personal Brand Online”.  His five main tips were:

  1. Don’t Ignore Brand Mentions
  2. Don’t Spread Yourself Too Thin
  3. Know Your Audience
  4. Limit Self- Promotion
  5. Be Consistent

In summary, Schawbel states in his article that you must build and maintain your own personal brand.  You must be consistent and take into account what you’re saying about yourself and your associations, and vice versa.

In our text, Brian Solis mentions that you should always have “Brand Beacons” out on patrol.  I thought this was a great way to describe self-promotion within social media.

Be on the look-out for what is on the web about YOU.  More than ever, our digital personal lives are determining our professional lives.

-Eric Hughey

www.hugheymedia.com

For more articles by Schawbel click here.

Picture from Schawbel article
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DJ ObamaObamaObama

In the past there have been many presidents that have used songs during their campaigns to give it more enery and attract different groups of people.  Some of these presidents include Ronald Reagan, who played Bruce Springsteen’s “Born in the U.S.A.” and Mitt Romney’s use of K’Naan’s “Wavin’ Flag.”  In both instances the musical artists told the presidents to stop using their music, but will this happen in the case of President Obama?

On the 9th of this month, Obama came out with word of a mixtape representing his new campaign on Twitter.

Twitter link:

https://twitter.com/#!/BarackObama/status/167629393764687872

Obama has been one of the first presidents to take advantage of the use of social media.  He has a Twitter, Facebook and who knows what else.  Through the use of these social networks he has gained many followers and built a more personal connection with his people.  And now with this mixtape, people are given even more of a connected feel.

The mixtape he made is compiled of 29 songs from all kinds of music genres including, but not limited to country and classic soul music.  This variety of music is meant to gain the attention of America as a whole and make us feel united.

The tracklist includes the following:

  1. No Doubt – “Different People”
  2. Earth, Wind & Fire – “Got to Get You in My Life”
  3. Booker T & The MG’s – “Green Onions”
  4. Wilco – “I Got You”
  5. The Impressions – “Keep on Pushing”
  6. Nicole Willis & the Soul Investigators – “Keep Reachin’ Up”
  7. Jennifer Hudson – “Love You I Do”
  8. AgesAndAges – “No Nostalgia”
  9. Ledisi – “Raise Up”
  10. Sugarland – “Stand Up”
  11. Darius Rucker – “This”
  12. Arcade Fire – “We Used To Wait”
  13. Florence and the Machine – “You’ve Got the Love”
  14. James Taylor – “Your Smiling Face”
  15. REO Speedwagon – “Roll With the Changes”
  16. Sugarland – “Everyday America”
  17. Darius Rucker – “Learn to Live”
  18. Al Green – “Let’s Stay Together”
  19. Electric Light Orchestra – “Mr. Blue Sky”
  20. Montgomery Gentry – “My Town”
  21. Ricky Martin (ft. Joss Stone) – “The Best Thing About Me is You”
  22. Ray Lamontagne – “You Are the Best Thing”
  23. Raphael Saadiq – “Keep Marchin'”
  24. Noah and the Whale – “Tonight’s The Kind of Night”
  25. Bruce Springsteen – “We Take Care of our Own”
  26. Zac Brown Band – “Keep Me In Mind”
  27. Aretha Franklin – “The Weight”
  28. U2 – Even Better “Than The Real Thing”
  29. Dierks Bentley – “Home”

Obama has been one of the greatest at using social media to connect with his fellow Americans and has forever changed how campaigning and elections will be done in the future.

 

 

 

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Facebook profiles and job performances.

We always thought Facebook was harmful for our career, but if it was not ?

A  new study from the Northern Illinois University point out a strong correlation between your profile on Facebook and your hability to be a good employee.

How they did the study? The researchers recruited a group of four Facebook-savvy human resources professionals and students to evaluate the Facebook profiles of 56 users. The four perused each of the profiles for about 10 minutes each before grading them according to the so-called Big Five personality traits (openness, conscientiousness, extraversion, agreeableness and neuroticism).

Six months later, the researchers compared the evaluations of the 56 users’ work supervisors and found a strong correlation for traits including intellectual curiosity, agreeability and conscientiousness. The evalauations are, of course, subjective, but job seekers shouldn’t necessarily worry that they need to clean up their Facebook profile.

The things you can do and what it means:

  • a picture of you partying = openness and agreeablness
  • pictures and references to traveling = openness and adventurousness

The things you cannot do:

  • a photo of you being drunk = drinking problem !
  • have a too large number of number of friends on Facebook = extroversion

Some intersting statistics:

  • 90% of recruiters and  hiring managers have visited a potential candidate’s profile on a social network as part of the screening process;
  •  a whopping 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles;
  •  an almost equal proportion of recruiters (68%), though, have hired a candidate based on his or her presence on those networks.

Their conclusion:

  • profiles were an accurate predictor of GPAs. “We can predict academic success better than a standardized IQ test,” Kluemper says.
  • there hasn’t been enough research yet to show a definitive connection between Facebook profiles and job performance. “This offers a shred of validation,” Kluemper says of his research. “But there are thousands of studies that show personality tests predict performance.
  • More studies [on Facebook as an indicator of job performance] need to be done.”
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To pin or not to pin

With Pinterest‘s recent spark of popularity, it raises the question whether or not companies should jump on the band wagon.

The social network, which features a highly visual, virtual pinboard interface, had 11.7 million unique monthly visitors in January 2011, according to comScore.

90% of Pinterest users are women, so companies who are targeting that audience simply cannot ignore this new medium to get their message out. Companies should capitalize on an opportunity to expand their audience base and engage in an effective way.

However, with social media managers for these companies, is it a necessary tool to help get your message out? They are already balancing multiple accounts, and will just add more to their plate.

What do you think about companies engaging with audiences on Pinterest?

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On the Edge

To us (the understood “you” sitting in Social Media 101 with Heaps this evening), social media comes second nature. We grew up with all of them. Facebook has developed so much farther since I first logged in back in 2004. Twitter, LinkedIn, Pinterest, Foursquare, Flickr and YouTube only scratch the surface of a now exploding field.

To us, they are all just tools. For us, there is no need to explain why they are helpful. Most of us, are fluent in the special features and everyday uses of these tools. But, we are not at the top leadership rankings, yet.

This article from PR News speaks from an experienced PR professional’s point of view. Many of those that have been in the business for years and years do not understand the full use and potential of social media. I found it to be a very interesting admission to their lack of flexability this far into the game.

Although we do surpass many in the understanding and use of social media, it is important that in the future, we understand that we will be them someday. Therefore, the four essentials for those to “thrive in social media” will be just as important for us to use for every aspect of our progression. Listen, learn, participate and practice. Keep these traits active and we just might be unstoppable…

How do you keep your edge?

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Zoosk does relationship counseling of its own

Zoosk is an online dating site that can be compared to many other social media such as Facebook, Twitter, and LinkedIn.  The key difference being that Zoosk users are looking for a significant other to build a relationship with. 

According to an article on Mashable by Sam Laird, Zoosk is trying to maintain longer relationships with its users.  Most users make a profile, find a significant other and stop using the site.  Other users simply get frustrated when they can’t find that special someone and stop using the site as well.  Zoosk wants to keep users around for longer, even after relationships have blossomed.  

Zoosk wants to incorporate ideas and activities that most social media, especially dating sites have not established.  They want to promote birthdays, anniversaries, special dates, gift ideas, dating ideas, etc.  As Zoosk expands so will their activity with other social media.  Facebook and Zoosk will be hosting the same profile pictures of significant others if the feature is enabled by users.  

Co-founder of Zoosk, Alex Merh summarizes it by comparing Monster and LinkedIn.  He states, “Monster just focuses on the job-seeking phase of your professional life, whereas LinkedIn covers your entire professional career. We want to provide a service like that for your entire romantic life”.

 I think this is a great idea and marketing strategy by Zoosk.  It has over $90 million in revenue in 2011.  I think these new features will draw even more web traffic and get users to stay on the site as least twice as long.   However, I don’t know if the idea will succeed.  Once users find a significant other for an extended period of time, I don’t think couples will be looking back to Zoosk for advice.  

What do you all think?  Will this work? 

Click here for more information on Zoosk from Forbes. 

For more articles by Sam Laird, click here.

-Eric Hughey

 www.hugheymedia.com

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