bumblebayytuna

Creativity that fits "Like a glove!"

Branding Tools

on 01/23/2012

I am not an avid “Tweeter” by any means…but every once in a while I will stumble into a great find. Saturday evening, that was just the case when I found a recent story from Mashable about the use of Pinterest as a branding tool.

http://nancybabb-classes.blogspot.com/2011/06/need-i-say-more.html

Three of the five main points in the story outlined how Pinterest could be used to interact with/listen to your audience.

The first of these indicated how pinners volunteer more information about their personalities and interests on this site than any other. In fact, wouldn’t it be easy to use these details in a kind of pseudo focus group? To invoke this practice, you would simply need to look into what those that follow your brand are pinning.

You can also use Pinterest as a way to crowdsource and run contests. All of these exciting opportunities to interact with your audience are (at this time) free of charge! Also, the site is still being learned by many. Who knows what other possibilities may emerge…

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