Creativity that fits "Like a glove!"

Branding Tools

on 01/23/2012

I am not an avid “Tweeter” by any means…but every once in a while I will stumble into a great find. Saturday evening, that was just the case when I found a recent story from Mashable about the use of Pinterest as a branding tool.


Three of the five main points in the story outlined how Pinterest could be used to interact with/listen to your audience.

The first of these indicated how pinners volunteer more information about their personalities and interests on this site than any other. In fact, wouldn’t it be easy to use these details in a kind of pseudo focus group? To invoke this practice, you would simply need to look into what those that follow your brand are pinning.

You can also use Pinterest as a way to crowdsource and run contests. All of these exciting opportunities to interact with your audience are (at this time) free of charge! Also, the site is still being learned by many. Who knows what other possibilities may emerge…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: